First look at packaging

December 1, 2011

I couldn’t be more excited to share a first look at our packaging.  This was a true collaboration between myself and our designer, who has incredible packaging experience and has been a real “partner” on this project (thank you Gary!).

Packaging is really important for most any product in a retail environment – but this is particularly true for Biena.  Not only is the brand new – but the concept of a roasted chickpea snack is new as well.  In seconds – the packaging needs to catch your attention, stand out as something unique, and convey what the brand and product is all about.

We wanted the Biena packaging to have a natural and inviting feel to it – but at the same time, have a clean look.  We used the vine on the left as a key design element – it conveys a natural feel, while at the same time creating a unique, asymmetrical design.  The other fun element on here is the chickpea shaped “window” – there are 2 of them.  When the pkg is printed – those shapes will be clear so you can actually see the snacks inside the pouches.

Btw – the one thing you can’t easily tell from the images is that the packaging is in a standup pouch.  They’ll be small enough to carry in a handbag or work bag, but large enough for the shelf.  Enjoy!